Sales Brochure
CHINACOAT2014 Exhibitor Application Form

Media Partners



Date: Dec 3-5, 2014

Venue: China Import and Export Fair Complex (Canton Fair Complex)
380 Yuejiang Middle Road, Guangzhou, P. R. China

Halls: 9.2, 10.2, 11.2, 12.2, 9.3, 10.3 & 11.3

Halls 9.2, 10.2 & 11.2

Halls 11.2, 9.3, 10.3 & 11.3

Hall 11.2

Hall 11.2

Hall 11.2

Hall 12.2

*SFCHINA2014 (The 27th China Int'l Exhibition for Surface Finishing and Coatings Products) will be held concurrently in Halls 12.2 & 13.2.


CHINACOAT is a must-exhibit SUPER coatings show organized since 1996 and alternates annually between the venues in Guangzhou and Shanghai, P. R. China. Recognized as an effective and important trade platform for the global coatings industry, our 2013 Shanghai show achieved a record attendance of 25,736 trade visitors and 1,019 exhibitors. In 2014, CHINACOAT will be held in Guangzhou again. We will continue to serve the industry and deliver success from there!


1. CHINACOAT is a must exhibit SUPER coatings show!

  • Benefit from over 18 years’ experience — CHINACOAT is a highly targeted trade exhibition for promoting and positioning your business in the industry.

  • A great way to expand your network with high quality leads — CHINACOAT is the ideal platform for suppliers to meet thousands of industry’s most influential decision makers all in one place for 3 days.

  • Maintain your competitive edge in today’s challenging economic climate — the value and effectiveness of exhibiting at CHINACOAT remain constant no matter in good or bad times that you should continue to use for growing business.

2. China is the world’s largest producer and end-user of coatings

  • In 2013, the coatings output of China reached 13.03 million tons, with a year-on-year increase of 3.58%, accounting for 40+% of the total worldwide production. It is estimated that the growth rate will be about 5-8% in the next 3-5 years.

  • Asia-Pacific region is the fastest growing region for coatings consumption in 2013, accounting for 48% of the world market. China is the largest end-user of coatings in this region and continues to be the growth engine of the global coatings industry.

  • Although the GDP growth in the Asia-Pacific region is rapid, the per capita paint consumption in the region remains low. Per capita coatings consumption for Asians is below 5 liters, well below 12 liters per year in North America, indicating enormous market potential.

3. South China continues to be the largest production and consumption area of coatings in the country

  • Guangdong Province ranked first in the coatings production in China. In 2013, its coatings production was 3.017 million tons, a 13.21% increase over 2012, and accounting for 23% of national output.

  • With Guangzhou, Shenzhen and Hong Kong as leading cities, Pearl River Delta (PRD) region is a global manufacturing base. Over the last few years, 320,000 enterprises with more advanced manufacturing lines have registered in the PRD region, boosting a strong demand for coatings.

4. When a country witnesses growth in its GDP and personal income, the consumption of coatings also increases significantly

  • China’s GDP growth was 7.7% in 2013, well above the global average, and is anticipated to attain 7.5% in 2014, continues to outpace many other countries.

  • 2013 Guangdong's GDP reached RMB6.23 trillion, an increase of 8.5% over 2012, has been ranking first in the country for over 20 years. Guangdong is confident to target its economic growth of 8.5% for 2014.

5. The coatings market potential is further enhanced by the rapid industrialization and urbanization as well as sustainable economic development in China

  • In recent years, China has increased investment in urban construction, affordable housing projects, rural infrastructure, etc., generating immense business opportunities for the coatings industry. End-user industry like construction, automotive, household appliances and furniture industries continue to drive market growth.

  • Increasingly stringent environmental rules and regulations urge the elimination of backward production capacity, at the same time promoting industrial upgrading and application of eco-friendly, high-end, high functional products.


Canton Fair Complex