DURA CO., LTD. was established in 2010 by Guangzhou Pleased Grinding Media Co., Ltd., which introduced technologies, equipment, and talent from Germany and South Korea. By combining these resources with over ten years of technical accumulation, the company successfully set up a production base in China.


DURA has developed a cutting-edge dripping and rolling process with core technology and independent intellectual property rights. It is one of the first manufacturers in China to simultaneously produce ceramic grinding media using the dripping and rolling method. Thanks to the advantages of domestically produced zirconia powder and rare earth materials, along with a steady stream of orders that have helped refine and optimize production technology, the company has ensured the advanced nature of its manufacturing process.


The main products include ceria-stabilized zirconia beads, yttria-stabilized zirconia beads, Alumina Toughened Zirconia (ATZ) beads, Zirconia Toughened Alumina (ZTA) beads, zirconium silicate beads, silicon nitride beads, and tungsten carbide beads. These high-grade grinding media are marketed under the brand Durabeads®, with an annual output of 1,500 tons, 30% of which is exported.


The durable grinding media.